On January 1, 2014, recreational marijuana sales began in Colorado. With all eyes on ground zero of the green rush, The Denver Post became the first major media outlet to embrace it and appointed the world’s first marijuana editor. Legalization is not just an experiment for society, but a risk for the dying industry of newspapers to hedge its bets on the booming business of marijuana. Ricardo Baca sets out to report on history in the making with a team of straight-laced staff writers and fish out of water freelancers in tow for The Cannabist as it unfolds. Policy news, strain reviews, parenting advice and edible recipes are the new norm in the unprecedented world of pot journalism.
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